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MEDIA

MADE EASIER

There’s been a rumour going round for a while now ‘traditional media is dead’ and we are here to tell you the data says otherwise…

Want to reach a mass audience? Grow your brand awareness or get your message in front of lots and lots of eyeballs? Our offline planning and buying team are experts at taking real data and insights to develop an award-winning approach.

We can help with TV, Out of Home, Radio and Print planning and implementation and Consumer Behaviour Research.

EXPLORE OUR MEDIA SERVICES >

PR

MADE EASIER

Great storytelling is at the heart of our work. We use data and insights which enable us to uncover human truths and develop communication strategies that support our clients’ growth ambitions.

With journalistic backgrounds and long-standing relationships with media publishers, journalists and people of influence, we have a skilled team that delivers relevance, reach and results and has a lot of fun along the way.

On any given day we can be running an activation down at Britomart, hanging out with Seven Sharp, hosting a launch event or making an IG worthy product send out.
We’re also good company to have in a board room should a crisis arise.

EXPLORE OUR PR SERVICES >

DIGITAL

MADE EASIER

We bring campaigns to life in the digital space. With our data-driven approach, we optimise your digital strategy to ensure maximum impact and ROI. We offer a full suite of digital services including Digital Strategy, Planning and Buying, Programmatic Display and Video, Paid Social, Paid Search, Premium Display, Consumer Behaviour Research, and overall Campaign Management.

EXPLORE OUR DIGITAL SERVICES >

SOCIAL

MADE EASIER

In an increasingly social-led world, where consumers are oversaturated with content, and algorithms are changing regularly we create meaningful content and communication that cuts through the clutter and delivers brand results.

Whether it’s social strategy, content creation (reels, reels and more reels), copywriting, day to day management and implementation or community management, we have a team of social media experts who eat, sleep and breathe social… go on ask us what’s trending on TikTok today.

EXPLORE OUR SOCIAL MEDIA SERVICES >

PRODUCTION

MADE EASIER

Content, content, content, the one thing (other than budget) a brand can never have enough of. We produce high quality creative assets for all media and communications channels, including video, digital, social, audio, print and out of home. We do this quickly and cost-effectively and tailor campaigns to suit all budgets.

Whether it’s brand awareness, brand engagement, website traffic or leads, we have the knowledge, creativity, and expertise to produce the most effective, channel-specific creative assets for your campaign.

EXPLORE OUR PRODUCTION SERVICES >

Ngā mihi. Welcome to Lassoo.

WE MAKE IT EASIER

We are a full-service, fully independent agency built around one goal:
making it easier for our clients to succeed in today's complex marketing landscape.

SMALL

ENOUGH TO CARE

We understand what it means to be a challenger brand – we are one too. We are nimble, agnostic, and proudly independent. And for over 20 years, we’ve built our business on helping Kiwi companies grow theirs.

BIG

ENOUGH TO COUNT

As New Zealand's largest fully accredited media independent, Lassoo offers the tech, talent and buying power of a leading media agency - without the smoke-and-mirrors of the global holding groups.

Here's what our partners are saying:

Lassoo are true partners; they care about our business, integrate well into our team and respond quickly when required. And it doesn’t hurt that they buy media well.
SEAN WIGGANS
General Manager, Marketing Turners Auto Retail Division
Lassoo are our media agency, but they are nothing like a regular agency. I find them to be collaborative, fast and smart. They have become a part of our team, and a part we value greatly.
ANDREW COOPER
Chief Customer Officer, The Energy Collective (Electric Kiwi)
Lassoo is a valued partner of TVNZ. We appreciate their transparency, approach to business and respect they display when dealing with media partners.
KARL LAURENCE-ANDERSON
Group Account Director, TVNZ
It's not what you spend, it's where, when and how you spend it. This approach through Lassoo has proved to be successful for our company. Lassoo’s team shows a great combination of skill – this skill has been very effective in achieving an extraordinary ROI for us.
SUE ROBERTS
Shareholder, DVS Home Ventilation
Lassoo’s knowledge and attention to detail have contributed to us exceeding business expectations year after year, and they’ve been a stable support for our team during two major restructures. With the ability to work beyond the scope of just New Zealand, they’ve been key in planning and executing our media and digital strategies in Australia.
FELICITY TURNER
Head of Marketing, The Comfort Group (Sleepyhead, SleepMaker)
Lassoo are more than collaborative partners. They have an array of skill sets second to none in terms of strategy and implementation. They are also great fun to work with.
MIKE O’SULLIVAN
Founder & Executive Creative Director, Many Minds
Lassoo have been an integral part of our the FIRST Security team. They are a trusted partner who always provide innovative ideas, act with integrity and have a results-oriented approach. We value their advice and support.
SCOTT LA FRANCHIE
General Manager, Marketing & Product, FIRST Security
Beef + Lamb New Zealand are a small operation, so having the support of the Lassoo team has been vital to the success we’ve achieved over the past few years. With a focus on communication strategy and digital investment, they have helped double our digital audience to recipes.co.nz. But more than anything, what we appreciate most is Lassoo’s friendly approach and willingness to help – they are always on the end of the phone if we need some advice.
KIT ARKWRIGHT
Chief Executive Officer, Beef + Lamb New Zealand Inc
The thing I like about working with Lassoo is that it’s not one size fits all! They take the time to ask us the difficult questions to understand our needs and to keep pace with our changing needs and yet they can react quickly to our requirements. It really is an added value relationship for us.
BRUCE MCKINNON
Chief Executive Officer, Jalcon Holmes